With the help from advertising agency Rain43, cosmetics company Lise Watier Cosmétiques recently launched a brand new national TV and online. “The Colour Of Beauty” campaign will be used to help position the prestige brand as a leader in making vibrant colour makeup accessible and desirable for discerning Canadian women.
“With our great range of quality colour products, we’ve been a favorite with consumers and beauty advisors for nearly 40 years,” says Viviane Colpron, Vice-President of Marketing. “We’ve asked Rain43 to help us make even more Canadian women aware of what we offer.”
A 30 second TV spot was also created for the campaign through a series of dramatic vignettes, it tells the story of how colour transforms life from ho-hum to magical. The spot brands Lise Watier as the “colour of beauty”. The campaign starting on Sept. 19th, features network and specialty cable TV and an online buy targeting both French and English Canadian markets.