Naturally Advanced Technologies Appoints Jay Nalbach Chief Marketing Officer

Naturally Advanced Technologies (NAT) appointed Jay Nalbach as its Chief Marketing Officer, a newly-created position for the organization. Jay has over 16 years in the sports and fashion industries, in this role he will lead all marketing and key partner relationships for the company.

Prior to joining NAT, Nalbach served as Brand Director at adidas Group Japan KK, before this he was Global Head of Men’s Lifestyle Footwear for Reebok International

Prior to joining NAT, Nalbach held senior roles with adidas AG, including key work with Reebok, adidas Originals, Foot Locker Europe in footwear, apparel, supply chain and account management. His time with adidas, where he began in 1995, paused briefly for a nearly three-year senior role with Fila International.

After a significant period of research and development, NAT has signed purchasing or development agreements with HanesBrands, Georgia-Pacific, Levi Strauss and Company, Cintas Corporation and Ashland Inc. since March 2011.