Yahoo! Canada Prepares For 2012 Upfront Launch

BY: 

Dave Forde
August 29, 2011

The fall season is fast approaching and the team over at Yahoo! Canada is preparing for a busy advertising season, full with new ideas and initiatives on how they plan increase their market share here in Canada. This year’s event will once again be taking place at a venue in downtown, Toronto on September 8.

Ross Levinsohn, EVP of Americas will be attending the event shares Yahoo’s vision and what it means for consumers and advertisers.  Michel Protti, Country Manager, Yahoo! Canada (who is based in Sunnyvale, California) with also be on hand giving an update on the Canadian business.  Paula Presley, Executive Director of Sales, who also presented last year will showcase the latest opportunities to connect with highly engaged Canadian audiences by providing you an exclusive look at our newest consumer channels and upcoming launches.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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