The city of Montreal, continues to find new ways to increase the number of tourists that visit and patronize their city as we have seen from creative campaigns they launch. Advertising agency Cossette was recently selected as the agency to develop a new mobile site for Tourisme Montréal.
“Over recent years, Tourisme Montréal has invested considerably in new technologies in order to ensure that we are always ahead when it comes to meeting our clients’ needs. Equipping ourselves with a mobile site is part of this same logic. Cossette has vast experience in mobile marketing and this is exactly what we were looking for in this mandate,” said Emmanuelle Legault, Director of Communications and International Relations at Tourisme Montréal.
As part of this mandate, Cossette will develop the strategy for the Tourisme Montréal mobile site, which will then be used by travellers as a planning tool, providing them with information in both English and French, either before they come to Montréal or once they have arrived in the cit.