Netflix Integration Into Facebook Coming To A Screen Near You Canada

BY: 

Dave Forde
July 26, 2011

Netflix, according to their Q2 letter to shareholders has said its integration into Facebook will be coming first to Canada and South America. Unfortunately due to US privacy laws our cousins to the south will have to wait a while. Specifically the Video Privacy Protection Act (VPPA) is the bottleneck which prevents a company to disclose personally identifiable video rental information to third parties unless the customer opts into such data transfer in writing, this law was first passed in 1988 – do you think it needs an update?

Netflix CEO Reed Hastings and CFO David Wells commented in the letter, “it is ambiguous when and how a user can give permission for his or her video viewing data to be shared.” The continued saying that lawmakers have introduced a bill (HR2471) to clarify when and how a user can opt into these kinds of things, adding: “We’re hoping HR2471 passes, enabling us to offer our Facebook integration to our U.S. subscribers who desire it.”

Netflix passed 25.5 million subs, including 24.6 million in the U.S. and 970,000 in Canada, producing a $68 million profit on $789 million in revenue.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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