Sid Lee Goes To The Movies With IMAX As New AOR

BY: 

Dave Forde
July 22, 2011

IMAX Corporation announced that Sid Lee will become its creative agency of record to support the Company’s international marketing strategy.

“IMAX is synonymous with setting the standard in immersive film experiences. Given our current international growth, we look forward to working with Sid Lee to engage and connect with partners and consumers on a global scale,” says Marc de Grandpré, Chief Marketing Officer of IMAX. “Sid Lee has a successful track record of strengthening industry-leading brands such as adidas, Red Bull and Cirque de Soleil. They’re a creative, forward-thinking international brand agency and we’re excited to be tapping into their expertise to help bring our brand to a new level.”

The IMAX Experience combines crystal-clear images, powerful digital sound and customized theatre geometry to create a uniquely immersive movie experience.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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