As L’Oréal Canada expands its social media presence they have turned to the Syncapse Platform as a solution that will allow the cosmetics company during the launch of a national Facebook marketing program across five brands in the L’Oréal Canada portfolio: Garnier, L’Oréal Paris, Shu Uemura, Essie and Maybelline New York.
“Partnering with Syncapse will improve our ability to communicate with consumers on the world’s most popular social network,” L’Oréal Canada VP, Chief Marketing & Corporate Communications Officer Marie Josee Lamothe said. “The ability to manage communications and measure engagement across multiple brands, communities and stakeholders will ensure L’Oréal Canada’s investment in social media marketing are optimized and have a positive impact on our overall business objectives.”
After this first phase is completed, L’Oreal plans to roll out the platform for the other brands in its 25-brand portfolio. L’Oréal Canada will use the Syncapse Platform’s measurement capabilities to understand key measures of marketing performance, such as earned media value, fan engagement, community health, and brand favorability across its owned social media presence — insights that are exclusive to the Syncapse Platform.