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Critical Mass Adds To Planning & Creative Team

Critical Mass announced today that both Jared Folkmann and Christiaan Welzel will leave their posts at Montreal-based creative shop, Sid Lee and make the move to work out of Critical’s head office in Calgary. Folkmann will join Critical Mass as Planning Director, while Welzel will serve as Associate Creative Director. The team will be charged with driving the digital strategy and creative for the Clorox account.