As the Honda Indy Toronto gets ready for another spectacular event in the next few days, a new partnership between NAPA Auto Parts and Cue Digital Media has been secured to bring a branded content experience for attendees and fans.
“Getting to look under the hood of these sophisticated million dollar machines, seeing the expertise of the driver and the team, getting behind-the-scenes access to everything from glamorous racer parties to more private moments, it should all make for some highly entertaining branded content” says David U.K., CEO of Cue Digital Media. “It is terrific that NAPA Auto Parts chose Cue Digital Media to produce the webisode series to launch their new brand positioning, and we are very excited to share the content throughout summer 2011 on leading web-sites including Heavy.com and BNQT Media reaching over 3 Million Canadians online”.
As part of the campaign, Cue will produce a webisode video series featuring NAPA Auto Parts sponsorship of Canadian based Jensen MotorSport as the racing team competes in the popular Honda Indy Toronto races.
Wilder Weir, co-host of Corus Entertainment’s hit television show Oh So Cosmo, and Jessie Sulidis, star of ABC network’s hit television show The Bachelor, will be the on-air talent in a series of webisodes that follow the Jensen MotorSport racing team through the fury and excitement of the Honda Indy Toronto.