Metro And Canadian Black Book Team Up On New Content Partnership

BY: 

Dave Forde
June 24, 2011

With its over 1.3 million daily readership, Metro has announced a new partnership to deliver even more content to its readers online. Metro and the Canadian Black Book, provider of vehicle value information will be joining forces provide Metro readers Canadian Black Book’s interactive tools help you buy, sell, and value your current or future vehicle.

“The Canadian Black Book consumer website has been an overwhelming success,” said Brad Rome, Vice President, Sales and Marketing at Canadian Black Book. “More than 3,000,000 people have visited www.canadianblackbook.com since the launch in May, 2010”. CBB’s Trade-In Value Estimator, Average Asking Price and Future Value are now accessible on the Metro Drive page on metronews.ca, along with tens-of-thousands of vehicles for sale.

The new content will be part of the www.metronews.ca/drive section of their site, which also includes automotive related articles covering everything from new car reviews to automotive accessories, seasonal tips and everything in between.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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