As the popularity of eBooks continues to rise there will be a growing trend for publishers to provide content anywhere, anytime. For the Ivey School of Business this now means it can make its case studies available through Apple’s iBookstore. The Richard Ivey School of Business is the first publisher to make business case studies available on the iBookstore. Now over 500 cases from Ivey’s inventory are available to download for$3.99 each. The iBookstore is available through the free iBooks app for iPad, iPhone or iPod touch, or at www.itunes.com.