AOL Canada Latest Content Play Targets Teens To Offer "Entertainment 2.0" Experience

BY: 

Dave Forde
June 20, 2011

As they continue to round out their online content offering in a number of different segments, AOL Canada announce a new partnership with online entertainment destination Cambio. Cambio defines itself as “entertainment 2.0” for teens, and offers fans a way to connect with their favourite celebrities and combines original programming, through exclusive videos, information and social interaction. The site was launched last July in the United States as a partnership between AOL, The Jonas Group and MGX Lab.

For AOL Canada, this is part of their premium content strategy , which includes Huffington Post making its way to Canada. Neutrogena recently launched their Canadian campaign “One Less Stress” with Cambio, and will feature video interviews with celebrities on topics that matter to them and on how they cope with stress in their busy lives.

“Neutrogena is proud to partner with Cambio to kick off our new ‘One Less Stress’ anti-acne campaign,” says Jason Betik, senior brand manager of Neutrogena. “One Less Stress’ is an initiative that inspires young women to share their thoughts and feelings about stress and the impact it can have on their skin. Celebrities are a very important key influencer in young women’s lives and collaborating with Cambio for this campaign is a perfect match.”

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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