ThinData is Canada’s largest email marketing service provider (ESP), and after its successful sale to Transcontinental Founder Chris Carder took a bit of time off to think of what market segment he wanted to approach next. After a few months off and many conversations he’s decided to come back to the marketing scene with the launch of Kinetic Café which is looking to help organizations rethink the nature of their products, services and customer experiences within today’s digitally driven and socially connected market. Chris will be joined by David Dougherty and Sulemaan Ahmed. David was previously Vice President of Strategic Innovation at Trapeze Media. Sulemaan has served in digital leadership positions with organizations such as Apple, Harlequin and Sears Canada.
“We see a major gap in the market when it comes to providing Presidents and Chief Marketing Officers with independent and unbiased strategic advice on how to deploy and maximize their marketing budgets to engage today’s digitally centric and socially connected consumers,” says Carder.
With Chris at the helm, this is sure to be another successful Canadian company.