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Smartphone Adoption Continues To Rise, comScore Brings MobiLens To Canada

As they continue to rank and rate growth on the internet, digital measurement company comScore has brought their MobiLens product to Canada. The Mobilens tool helps by providing insights into mobile consumers’ demographics, behaviors, and device attributes and capabilities, to provide a comprehensive picture of the mobile market. Canada marks the eighth individual market now reported in MobiLens, along with U.S, U.K., France, Germany, Italy, Spain and Japan.

“We are excited to bring MobiLens to market in Canada in order to deliver a mobile measurement solution to this growing industry,” said comScore Vice President Bryan Segal. “MobiLens provides valuable and actionable reporting capabilities, essential for establishing mobile as a legitimate advertising medium. Advertisers, publishers, advertising agencies, and mobile carriers alike can now gain visibility into Canada’s mobile audience and optimize their sales and marketing strategies for this rapidly developing market.”

Great news for Canada, now we can really start to understand the opportunity to tap into the “third screen” and know how consumer are leveraging mobile devices.