Cundari Winds Richard Ivey School of Business Account

BY: 

Dave Forde
March 31, 2011

Cundari has received the green light from Richard Ivey School of Business, The University of Western Ontario to become their new lead brand strategy and creative agency of record.

“There is an incredible sense of momentum at Ivey right now and we are excited about working with Cundari to better communicate that success,” said Stephanie Brooks, Ivey’s Director of Marketing and Recruitment. “Cundari’s evident culture of innovation is a great fit for us and we look forward to this new partnership.”

As part of their assignment they will help with the marketing and communications plan to elevate and strengthen the brand to ensure that Ivey remains the choice and source for global leadership.  Cundari will also be responsible for brand steering, communication planning and development of business and brand strategies that will both guide and come to life in all consumer touch points including collateral, brochures, print, video, web, digital and all other communications.

As lead agency, Cundari will work in conjunction with Ivey’s other preferred vendors: Outrider for digital media, McLellan for video production, and Delvinia for web user experience and design.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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