IGA's "Always Fresh" Goes Lives With Sid Lee

BY: 

Dave Forde
March 29, 2011

With the help of creative agency Sid Lee, independent grocery IGA has launched their latest campaign called “Always Fresh.” It is the first in a series of 30 second spots featuring superior quality 3D animations produced for television in English and French. (see TV spot below).

Always Fresh, IGA

Marketing Vice President Guy Terroux explains, “More than ever, IGA is showcasing its ‘Food is everything’ positioning. In addition to product quality, ‘Food is everything’ means personalized in-store services, freshness, a policy for sourcing products from Quebec, complimentary items, an unparalleled shopping experience, Air MilesMD offers, and more. In a nutshell, it’s the love of food that IGA merchants share every day with customers.”

Upcoming animations that will be presented throughout the year will continue to highlight what is special about IGA: its services, product freshness, sourcing of products from Quebec, complimentary items, and Air Miles.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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