IGA's "Always Fresh" Goes Lives With Sid Lee

With the help of creative agency Sid Lee, independent grocery IGA has launched their latest campaign called “Always Fresh.” It is the first in a series of 30 second spots featuring superior quality 3D animations produced for television in English and French. (see TV spot below).

Always Fresh, IGA

Marketing Vice President Guy Terroux explains, “More than ever, IGA is showcasing its ‘Food is everything’ positioning. In addition to product quality, ‘Food is everything’ means personalized in-store services, freshness, a policy for sourcing products from Quebec, complimentary items, an unparalleled shopping experience, Air MilesMD offers, and more. In a nutshell, it’s the love of food that IGA merchants share every day with customers.”

Upcoming animations that will be presented throughout the year will continue to highlight what is special about IGA: its services, product freshness, sourcing of products from Quebec, complimentary items, and Air Miles.