Glam Media continues its acquisition path, this time acquiring Toronto-based BBS Media for an undisclosed amount of money. BBS was Co-Founded by Mark Boxer and Brian Fields, will will stay on stay on with Glam Media. BBS Media has many established relationships with content providers including Harper’s Bazaar, YummyMummyClub.ca, Washington Post Digital, Forbes, Men’shealth.com, Big Lead Sports and Haven Home Media.
“BBS was founded to help advertisers more effectively engage with passionate consumer audiences across a range of lifestyle categories in Canada,” said Brian Fields, VP of Glam Media Canada. “Combining our intimate approach to building brand advertising online with Glam Media’s focus on premium content from journalists, authors and publishers, and their considerable resources and technology, will usher in the next generation of digital advertising solutions that promote stronger brand engagement in Canada.”
The acquisition makes the 5th international country media subsidiary for Glam.
“Canada’s online audience is one of the most sophisticated in the world, very digitally savvy. They devour high quality content, and they regularly rank among the highest for number of hours spent online per person, presenting an enormous opportunity for local and global brands,” Christine McNicholas, Glam Media’s Senior Vice President and Country Manager for Glam Canada, told Mediacaster Magazine. “Understanding the unique Canadian audience will be critical; we know there is a make or break relevance factor for content. It’s important to us that the Canadian voice is heard, and we have some specific Canadian voices and content advisors that we will bring on board.
Glam Media has headquarters in Silicon Valley, New York, and London, with offices in Brisbane in California, New York, Chicago, Los Angeles, Toronto, London, Munich, Hamburg, Berlin, Dusseldorf, Tokyo, Pune, Mumbai and Paris.