Remember when P Diddy was saying to youth across America to “Rock the Vote”? Well Toronto based Devinia Interactive recently released a survey with results demonstrating that citizens across the Town of Markham prefer to vote online. President Adam Froman is very passionate and dedicated to the research and survey space and with the help of their AskingCanadians(TM) (site‘s here) solution they have been able to produce some great results for the city. Some key findings:
- 23% of in-person respondents used the Interactive Guide on the “Markham Votes” web site to obtain information about the municipal election
- In-person respondents used the “Markham Votes” web site primarily to find out ‘how to register to vote’ (70%), ‘when to vote’ (68%)
- 83% of in-person respondents own a home computer
- 79% of respondents have a home computer that is three years old or less
- 25% of respondents who voted online did not vote in 2000 municipal election
- 86% of respondents voting online cited convenience was the primary reason for choosing the Internet voting option
- 99% of online voters were satisfied overall with the online voting process
- 100% of online respondents are likely to vote online in future elections
The full results can be viewed here.
What does all this show us, year after year consumers are embracing the Internet more and more and not just to play video games. It also shows that the issues of trust and privacy are quickly become a concern of the past. Or in Adam’s words “E-democracy is a winning alternative to build participation in the electoral process – especially among youth.”
The campaign also involved building an full online strategy including: generating insight into voting patterns and preferences; creating the online experience to educate voters of their choices; planning the communications strategy; developing and executing all creative components; and finally, measuring voter response and reaction. The site http://www.markhamvotes2006.ca acts as the primary communications hub, providing information on both online and ‘in line’ voting through compelling demos, video and animation. Traditional print and broadcast advertising, out-of-home, public relations, informational kiosks and voicemail
broadcasts all work together to raise awareness of e-democracy. This year, additional components were added, including a refreshed site design, mobile text message alerts and an Add Your Voice feature that offers citizens the opportunity to sound off on the voting process and election issues.