EdgyJewelry.com wants to become a woman's best friend - Profectio
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EdgyJewelry.com wants to become a woman's best friend

EdgyJewelry.com an Internet jewelry retailer offering a range of high quality jewelry and accessories based in Toronto, Canada launched on Friday. With the tag-line “Elegance Redefined”, the company is the brainchild of a group of fashion aficionados and industry experts with the view to bring top quality jewelry to everyone, not just the privileged few. EdgyJewelry offers a diverse jewelry collection to suit all occasions, age groups and nationalities. While looking for an engagement ring founder & CEO Mark Wai became overwhelmed by settings, metal types, X-moths salary conventions and diamond certifications. He eventually found the ring and she said YES! Maybe it is true that “diamonds are a girls best friend?”ring

Each year online sales continue to grow, last year ComScore reported Jewelry & Watches, as a category, grew 27 percent in 2005. Apparel & Accessories along with Software were the fastest growing retail categories online with growth rates of 36 percent. For the entire year, retail sales rose 24 percent to $82.3 billion, and travel rose 20 percent to $61 billion. Gian Fulgoni, comScore chairman, said that the total represents about 6 percent of total retail spending. “A 24 percent annual increase in online spending represents more than a full percentage point of consumers’ expenditures, clearly showing that the traditional metric –retail same-store sales– alone is no longer sufficient to paint an accurate picture of trends in consumer spending.”

EdgyJewelry.com offers rings, earrings, pendants, bracelets, sets, chains and accessories set in white gold and silver. “We will have new items every two weeks,” said Wai. “Our collection has no boundaries. Simple, versatile, classic, contemporary, gender-neutral — there is something for everyone and their extended family — pets.”