The latest data from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) was released yesterday Ã¢â‚¬Å“covering Q2 and the first six months of 2006. Internet advertising revenues (U.S.) for the first six months of 2006 were approximately $7.9 billion, a new record and a 37% increase over the first half of 2005. Internet advertising revenue totaled nearly $4.1billion for the second quarter of 2006, exceeding the $4 billion mark, representing a 36% increase over same period 2005. Q2 2006 revenues represent a 5.5% increase over Q1 2006.Ã¢â‚¬Â
“The latest results reaffirm the Internet’s growing importance for marketers to integrate online advertising into their overall media plans,” said David Silverman, Partner, Entertainment & Media Practice, PricewaterhouseCoopers. “While search advertising remains the largest format in terms of revenues, we expect to see new formats like video ads to continue to emerge as advertisers seek to leverage the branding opportunities afforded by the growing installed base of broadband users.”
CEO Greg Stuart of the Interactive Advertising Bureau shares that this growth in Internet advertising is felt in all areas including search, broadband, lead generation, behavioral targeting, consumer generated content and new emerging platforms like mobile and iPTV.