• Home  / 
  • Archive: September, 2006
Archive
Share

Who is watching mobile video and where are they watching from?

By Dave Forde / September 29, 2006

Telephia, has the answer with their latest research findings. According to the data, “contrary to popular belief, mobile video usage is being consumed by older age groups, not just the 18 year olds. Fifty percent of mobile video users are 25-36 year olds, compared to 24 percent of the total mobile population (see Table 2). […]

Share

Event Review – Third Tuesday's Toronto Inaugural meet-up with Shel Israel

By Dave Forde / September 27, 2006

Third Tuesday’s Toronto is a free monthly meet-up for Toronto area PR and marketing folks interested in learning and sharing more about the practical applications of social media in business. The inaugural event was held last night organized by Terry Fallis, David Jones, Joseph Thornley, Ed Lee & Chris Clarke. Last night’s guest speaker was […]

Share

Social Media + Politics = David Miller's Re-election Campaign

By Dave Forde / September 26, 2006

Toronto’s Mayor David Miller’s re-election camp makes a smart move and embraces the Internet and social media tools to help get the word out. They’ve added the video below to YouTube and created a MySpace page where he already has 72 friends. He even has a page in Wikipedia over here. A few days ago […]

Share

Internet Advertising Revenues continue to grow in '06

By Dave Forde / September 26, 2006

The latest data from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) was released yesterday “covering Q2 and the first six months of 2006. Internet advertising revenues (U.S.) for the first six months of 2006 were approximately $7.9 billion, a new record and a 37% increase over the first half of 2005. Internet advertising revenue […]

Share

Who’s on the move – 2006-09-22

By Dave Forde / September 22, 2006

Mike Parker, managing director of Tribal DDB Canada has promoted Dré Labre to creative director, to handle the agency’s rapidly expanding business in Toronto. Recently, he helped develop the ground-breaking Canadian Tourism Commission (CTC) Chicago USB Drop campaign in collaboration with DDB Canada. This year Labre was also hands-on in the redesign of the Gatorade.ca […]

Share

Toronto Star asks Torontians "why ask why?"

By Dave Forde / September 20, 2006

Toronto Star, Canada’s largest daily newspaper has just launched a new site www.thestar.com/askwhy The campaign will be the largest marketing campaign the Star has run in recent history. It will run for 12 weeks and will appear on TV, radio, cinema and in magazines as well as in the Toronto Star. They will also leverage […]

Share

Rogers Publishing gets cozy with parents across Canada

By Dave Forde / September 20, 2006

Rogers Publishing looks to get cozier with parents across Canada with their latest purchase of CanadianParents.com, adding to their existing 1.8 million Canadian eyeballs through their print and online publication Todaysparent.com. Originally launched in 1996 by Tracy Keleher, Founder and Business Development Manager, she has grown the online destination to over 1,000,000 pages views per […]

Share

TSN Zooms into the new NFL Season

By Dave Forde / September 19, 2006

Zoom Media and TSN partner to bring the big screen to the small screen. In a campaign that started September 11th and will run for 17 consecutive weeks TSN will promote its TSN “NFL Football” throughout Zoom Media’s Digital Networks. Football-watching, sport-loving men frequenting Zoom Sport and Zoom Resto-bar venues in Toronto and Vancouver will […]

Share

Toronto Ad Club's Texas Holdem' Night

By Dave Forde / September 19, 2006

Join The Toronto Ad Club at Philthy McNasty’s for an evening of food, drinks and friends – and a few hands of the hottest poker game around! The top tournament finishers will win great prizes. Proceeds from the event will benefit the National Advertising Benevolent Society (NABS). When: October 5, 2006 Where: Philthy McNasty’s 276 […]

Share

Case Camp 3

By Dave Forde / September 19, 2006

CaseCamp is a marketing unconference open to anyone. Presenters share case studies of their work, with the goal of creating a commons for discussion, learning and networking. The Fifth Club 225 Richmond Street West, 416-979-3000 6:00 – doors open 6:45 – the first case begins Presenters Include: Malcolm Allen, Director, Placebrands, Branding North Amsterdam Sulemaan […]