Indigo gift cards go viral

BY: 

Dave Forde
August 10, 2006

Chapters/ Indigo launched a new online contest and campaign earlier this week called Design Your Own. Tim Emery of Visible Media shared a few details on the campaign. “The objective is to enable and create an opportunity for the tween segment to engage and participate in the Chapters/ Indigo brand.” Participants can vote on one of three different card designs between August 1 and August 31 with the winning design available in stores in mid-November.

Agency: Visible Media

[ad][tags] viral marketing, gift cards, Indigo, contests, Visible Media[/tags]

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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