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Indigo gift cards go viral

Chapters/ Indigo launched a new online contest and campaign earlier this week called Design Your Own. Tim Emery of Visible Media shared a few details on the campaign. “The objective is to enable and create an opportunity for the tween segment to engage and participate in the Chapters/ Indigo brand.” Participants can vote on one of three different card designs between August 1 and August 31 with the winning design available in stores in mid-November.

Agency: Visible Media

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