Research – Who's listening to podcasts in Canada?

BY: 

Dave Forde
August 2, 2006

Sequentia Communications and Caprica Interactive Marketing have joined forces to find out “what Canadian have to say about podcasting”. Some of the questions asked include:

  • How familiar they are with the word “podcasting”
  • Which podcasts they’re currently listening to
  • What’s important in a podcast
  • How long and how often they want new podcast episodes
  • How many ads they will tolerate in a podcast

Sections of Survey:

  1. Demographics
  2. Familiarity
  3. Consumption
  4. Canada’s Favourite Podcasts
  5. Content is King
  6. Frequency & Length
  7. Ads in Podcasts
  8. Video Podcasting
  9. Questions We Didn’t Ask (but should have)

Source: Canadian Podcast Listeners Survey

View Survey

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[tags] research, canadian podcasting, podcasting [/tags]

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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