We have brought it back – NextGen Awards. Our awards program where we search and reward the top Advertising, Experiential, Marketing, Media Buying/ Planning, Public Relations and Social Media agencies across North America.

PR In Canada and Profectio have been covering campaigns that involve and use social media for years and now we are giving you a chance to get the recognition for your successful campaigns as part of our #SocialMediaSuccess awards. 

Sandra Sanderson for starting a new position as Senior Vice President Marketing at Sobeys.  In the new role she will  She oversees the marketing portfolio strategies across all Sobeys brands and banners to transform the way Sobeys connects with customers through marketing.  Sandra will be part of the Sobeys Executive Committee. Before joining Sandra was Senior Vice-President of Marketing […]

Here is our roundup of the most popular advertising and marketing stories that you read on Profectio for the week ending December 4, 2018.

Here is our roundup of the most popular advertising and marketing stories that you read on Profectio for the week ending November 9, 2018.

YPG [Marketplace Listing] also announced plans to dump JUICE which it acquire for $25M back in 2016. 

As part of Igner’s announcement he released the name of the new streaming service – Disney+, which now has a splash page set up.  The service will go live late 2019 which means it will not start streaming in Canada until 2020.

Earlier this year La Presse announced a major change their their business model as the Quebec-baseed news outlet become a non-profit.  La Presse parted ways from Power Corporation and aimed to go on it’s on in the every changing landscape of media.

The team behind Toronto Defiant showed a packed room of 200+ its new branding, logo, and colour palettes. The new team will be competing in the Overwatch League.

Vision7 International (V7) a subsidiary of BlueFocus International (BFI) mannounced it has acquired San Francisco-based Eleven.