It is hard to find a marketing campaign that does not have a social media component, with over a billion people using social media on a daily basis it has become the default platform to reach the masses. We found an interesting infographic that should help you with your next campaign and emphasizes the following (7) points:

Now let’s take a look back at the most read stories about agencies, brands and people on PR In Canada during May 2019:

On The Move – Here are a few new moves and promotions within the Advertising & Marketing industry for June 4, 2019.

Here is our roundup of the most popular advertising and marketing stories that you read on Profectio for the week ending May 24, 2019

The Columbus Partnership is currently looking for an integrated marketing agency, you can access the RFP here on our parent site The Connected One.

Kristian Ayre has joined St. Joseph Communications as Director of Loyalty & Direct Digital Channels.  

As they aim to get a boost in visitors to the country, The Saint Lucia Tourism Authority has launched its newest campaign –  #MySaintLucia.  The #MySaintLucia follows two international travel influencers – Morgan Oliver-Allen and Grace Erickson on an adventure of a lifetime as they explore Saint Lucia.

Here is our roundup of the most popular advertising and marketing stories that you read on Profectio for the week ending May 31, 2019

Cineplex [TCO] has just announced the appointment of Shawn Mandel as Chief Digital and Technology Officer.

  Canopy Growth Corporation has promoted John McNeill to the role of Vice President Global Marketing.