Family Day, which takes place February 15 is quickly approaching and family-friendly YTV has launched a new “Family Day” campaign aimed at families in Alberta, Ontario and Saskatchewan. The campaign is being launched in 3 separate phases that started on January 11 with 10, 15 and 30-second spots, as well as lower-third teasers that are being airing on YTV. On-air YTV personalities are directing viewers to worldslongestsignature.ytv.com to sign the World’s Longest Signature where a number of online banners (sample below) for the campaign are hosted, and YTV.com members will also receive an e-newsletter blast communicating this initiative.
The World’s Longest Signature is encouraging families to add their name to the online petition, in phase 2 and 3 additional creative will be used to help drive awareness. On January 18 a poll will be launched out to the business community to ask “What will you be doing on Family Day?”
Agency: zig
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I am disgusted with your commercial….from Vancouver to Sable Island N.S.
Last I checked, Newfoundland and Labrador was part of Cananda. Please check your map.
Thanks