Yahoo’s back in the game of acquisition and building up their portfolio of services and the latest is Yahoo! Deals, which according to Greg Hintz, head of Yahoo! Shopping, “Frugality is the new ‘cool, we now know that couponing and bargain hunting are losing their stigma and are now a regular habit for many people. Our goal at Yahoo! is to be the center of people’s online lives and we’re making Yahoo! the easiest place for consumers to find and manage the coupons and deals that are relevant to their lives.”
As the market took a dive consumers increasingly are looking for a bargain, Yahoo noticed a 50% increase from the same time in 2008 for “printable coupons.”
Yahoo! Deals will offer:
- Grocery coupons for all kinds of kitchen staples, provided by Coupons.com
- Offers for local chain and neighborhood restaurants, retailers and service providers provided by Valpak
- Exclusive deals from new partners including Visa and Next Jump; Ecobunga! and Greenzer (for eco-friendly products); TechBargains.com and LogicBUY (for computers and electronics); plus coupons and deals on a variety of products from CouponAlbum, CouponMountain, BradsDeals.com and Dealnews
- Video stories on consumer shopping trends and savings tips provided by Inside Edition
- The gas finder module that helps users find the cheapest gas by zip code
- Improved search function to help users quickly find deals from across the site
- New social features that allow savvy shoppers to share deals with friends via email and popular social networks, and to save deals for later use
- A new community feature that lets users post or read comments on each deal
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