Around this time of year Yahoo Canada sends out invitations to media, media planners/ buyers and advertising agencies to come and attend their annual Upfront. It is a chance where Yahoo Canada gets to showcase their upcoming products in hopes to get the buyers excited about the upcoming year and spend more advertising dollars with the company.
We reached out to Yahoo Canada’s PR firm to confirm whether or not they will host an Upfront in 2012, and they have confirmed, “As it stands right now nothing is planned.” Not quite sure how to take that news, but I’m sure the company has something exciting planned, we’ll keep you posted when we hear more.
