In the “unexpected” corner, it looks like BCAA Insurance has added a new policy for their customers who want to add insurance for their mobile devices. According to their press release “For as little as $3 a month per device, you can protect your family’s mobile phones and MP3 players from loss, theft, and even accidental damage like dropping your phone or spilling coffee. There are no deductibles to pay, and you’re covered should you lose or damage your cell phone or MP3 player.”
With the price points of mobile devices I’m not convinced this makes good business sense for the customer or for BCAA Insurance (in the long term), but I’m sure they see this as a hook or up sell on their current policies. Thoughts?