WirelessWave, a Canadian mobile phone and accessories retailer has selected Grey Canada to help launch their latest campaign aimed at tech-savy audiences nationally. The integrated campaign has already rolled out across Canada leveraging a number of channels including print, online, flyers, radio and television. Copies of the television and radio ads are posted below.
“Our new partnership with Grey Vancouver has allowed us the opportunity to collaborate together on enhancing the market position of our very successful WirelessWave brand, the result being a very impactful and innovative creative approach,” says Cary Skidmore, Vice President Marketing, Glentel.
Looking to capture younger audiences who craving having the latest mobile device, the “Love The Phone” campaign looks to taps those who have “fallen out of love” with their old phones and want to “fall in love” with a new device. The creative for the campaign originated out of Grey Vancouver and was born from insights into the behaviors of young consumers in both their personal and professional lives.
Agency: Grey Vancouver
