With names such as Tribal Fusion, Olive Media, BV! Media, Gorilla Nation there are certainly a number of online advertising networks for advertisers to use to reach their targeted audiences. Last week Google once opened up Pandora’s box when they sunk $750 million US-based AdMob, a mobile advertising network. Interesting to note Apple had also put in a big to acquire AdMob a few weeks early but didn’t manage to put the right deal together. Yesterday news broke that another US-based mobile advertising network Millennial Media, received their third round of funding for $16 million. We see in the next few months what the future of Millennial Media will be but chances are it will be acquired before the end of Q2 2010, most likely by Microsoft or Apple.
One thing that I can’t help but wonder though is who will create the first mobile advertising network in Canada? Olive Media who recently launched a video advertising network is probably in the best position to offer brands this type of solution either through an acquisition or creating their own. There is also Casale Media who has been pretty quiet in Canada over the last few years has said they are going to start to focus more attention on the Canadian market.
With Canada about to get a few new wireless providers the opportunity to help connect brands with consumers is about to get pretty hot!