I recall almost 2 years ago being introduced to Twitter and I laughed at is saying “I’m already on Facebook, how many social networks can I be on?” Being a naturally curious person I signed up for an account and started to notice that the number of people following me had started to grow, maybe there is something to this after all? Fast forward to the last few months and everyone and their brother is talking about it. There isn’t a “celebrity” around who doesn’t have an assistant, I mean is personaly updating their Twitter account in some vain attempt to keep their Hollywood status.
Nielsen has done a great analysis of Twitter’s growth and of course compared them to other social networks such as Facebook and MySpace and the chart below compares the three sites ability to maintain a loyal user base.
With people such as Oprah, Barbara Walter (and the other hens from The View, expect Whoppie because she is her own person and doesn’t need to follow the masses) jumping onto Twitter the noise level on the service has started to become unbearable. What once made Twitter a unique service has now made it another ‘me-too’ offering and well there is only one direction those service eventually go…
If Twitter doesn’t make a significant move quickly those who once held it in high regards will jump to the next great thing.