Zoom Media and Marketing (part of Zoom Media) continues to have a year of celebration and growth, they just announced the appointment of media agency veteran Catherine Warburton to the newly created position of SVP, Business Development. Catherine will be located in Zoom’s New York office, there she will leverage her 20+ years of agency and client management experience to help the nation’s top advertisers take advantage of Zoom Media’s advertising and marketing solutions.
Previously, she was EVP, Managing Partner, US Integrated Investment at UM (a division of IPG’s Mediabrands), having worked with clients including Sony, L’Oreal, Chrysler, Microsoft, Charles Schwab, and Applebee’s. Warburton was one of the architects of UM’s transformation to a holistic approach to buying and planning, transitioning UM’s buying group from a traditional broadcast focus to a strategy incorporating digital and other video media. Previously EVP of National Buying, she joined UM in 2005 to lead television investment for the Sony account. Prior to UM, Warburton worked at Carat Media Services as SVP, Associate Director, National Broadcast, leading accounts such as Hyundai, Kia, and RadioShack.