Zoom Media and TSN partner to bring the big screen to the small screen. In a campaign that started September 11th and will run for 17 consecutive weeks TSN will promote its TSN “NFL Football†throughout Zoom Media’s Digital Networks. Football-watching, sport-loving men frequenting Zoom Sport and Zoom Resto-bar venues in Toronto and Vancouver will be exposed to the campaign on 15†LCD digital screens located in the change rooms and restrooms. This non-traditional medium format has an internet-linked connection which enables frequent changes to the creative and to create awareness of the TSN Football schedule with a high definition display of game highlights and results.
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