A major win online advertising network Olive Media came down the pipe this week as they have signed an exclusive deal with Time Inc. to represent all of their digital assets in Canada. This will expand upon the already existing relationship between the two companies which was started some time ago and will now include four of Time Inc.’s popular brands – People.com, CNNMoney.com, EW.com and SI.com.
“This kind of exclusive partnership, monetizing non-US traffic, is a new approach for Time Inc. and as a result we did our due diligence in market to ensure we were moving forward with the right partner,” said Jim Jacovides, Vice President, Licensing and Syndication, Time Inc. “Olive Media has demonstrated that they are clearly an industry leader representing some of the largest online brands in Canada and the world and we trust their experience and expertise in this important market.”
This deal also signifies the first time that Time Inc. has signed an exclusive arrangement with an external media company to represent their digital assets outside the US.
