Technorati’s annual State Of The Blogosphere is out and it confirms what most of us already knew: blogs aren’t going anywhere soon.
Not only are there now 184 million blogs worldwide, 77 per cent of regular internet users-346 million around the world-follow blogs on a regular basis.
That’s a blast of ice-cold water to corporations still hoping that if they ignore this blogging thing, maybe it will go away.
Even more sobering is that Technorati’s findings say that activity on social networks has blurred the definition of blogs. It also says there’s no longer a distinguished line between blogs and “Mainstream” media.
Any corporate holdouts at this point need to get involved in the Blogosphere, and they need to do it soon. People are talking and, if a company isn’t part of the conversation, they’re going to lose out.
On the bright side, it’s another set of hard facts to take to the C-Level if they haven’t thrown their full support-be it monetary or in human resources-behind their company’s social media efforts.