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Latest from PR In Canada- GMC Plays Ball With Montreal Alouettes In Sponsorship Deal
- Jennifer Nebesky Joins MAVERICK As Senior Vice President, Client Services
- Richtree Natural Market Restaurants Selects MAVERICK As PR Agency Of Record
- Ultima Foods And CASACOM Awarded 2013 Silver Anvil For Reputation /Brand Management
- Microsoft Canada Names Veritas Communications PR Agency Of Record
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- Atlantic Power Corp Approves New Policy
- Ballard Achieves Record Production Of Telecom Backup Power Systems At Tijuana Facility
- Alter NRG Closes $10 Million From Strategic Investors
- Algonquin Power And Utilities Announces New $30 Million Senior Unsecured Credit Facility
- Algonquin Power And Utilities Secures $120M In Series A Funding
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2012 Most Influential Brands in Canada #FFWDAdweek
Posted on February 4, 2013 | No CommentsIpsos Reid presented their 2012 Most Influential Brands Study as part of FFWD Advertising and Marketing Week, this is the second annual study Ipsos. This year the expanded initiative also included, for the first time, The Most Influential Brand in the World. -
Reaching Audiences Through Branded Digital Networks #FFWDadweek
Posted on January 31, 2013 | No CommentsHistorically, the large networks owned 100% of viewership. The advent of cable changed the distribution model, opening up the market for new channels. These channels were narrow in their content focus, targeting viewers based on personal interests. For example, ESPN enabled fans to access sports c -
Hyundai Canada Scores A Touch Down With New GASPOCALYPSE Ad For Super Bowl 47
Posted on January 30, 2013 | No CommentsHyundai Auto Canada Corp (HACC) is looking to score another touch down at this year's Super Bowl and have created a new ad campaign to entertain Canadian TV viewers. Hyundai isn't waiting until game day to unveil the ad spot, -
Majority Of Marketers Fail To See ROI On Social Media Investment [Infographic]
Posted on October 22, 2012 | 3 Commentsaccording to a recent study by Awareness, some marketers are finding it difficult to realize a return on investment with their social media efforts. To develop the study results, 469 marketers -
Can Social Media Become The New 911 Emergency Service?
Posted on October 10, 2012 | No CommentsCanadian certainly love their social media sites, Facebook, Twitter, YouTube, we share photos, videos, chat with friends and family. However, could social media be used in an emergency, similar to how picking up the phone and dialing 911?
