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Most Read News Stories On Profectio February 2016

By Dave Forde / April 11, 2016

The Canadian advertising and marketing industry never sleeps, and there was a lot of changes during the month of March 2016.  Below are the most read stories on Profectio: Breaking: Andrew Zimakas Appointed SVP Strategy At LoyaltyOne Breaking: Neuranet Appoints Sean Fernie Vice President, Publisher Solutions Grey Canada Appoints New Leadership Breaking: Jason Tafler Announces […]

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Yellow Pages Acquires Juice Mobile For $35M

By Dave Forde / March 15, 2016

Yellow Pages (YPG) announced today that they have acquired JUICE Mobile (“JUICE”), a premium advertising technology company that offers a proprietary programmatic platform. “The acquisition of JUICE Mobile positions Yellow Pages as a leader in national advertising, significantly expanding our reach of brands and media publishers and providing us with the technologies required to fulfill mobile […]

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Yellow Pages Appoints Paul Brousseau As Vice-President, Brand Communications

By Dave Forde / August 4, 2015

Yellow Pages has just announced that Paul Brousseau has been appointed to the newly-created position of Vice-President, Brand Communications based in the company’s Toronto office. In this role, Paul will lead all brand, advertising and marketing communications initiatives for Yellow Pages, a leading digital media and marketing solutions provider, and its respective divisions. Prior to joining, […]

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Susan Byng Hired As Head of Specialist Sales At AOL Canada

By Dave Forde / February 13, 2014

AOL Canada has announced today that Susan Byng joined the organization as Head of Specialist Sales.  In the new role, Susan will lead  all product specialist sales resources, will drive deep focus on products and platforms, including programmatic, premium formats, branded content, video and mobile advertising solutions to ensure that we are working together with our partners […]