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Breaking: Ben Rodier Exits Mediative

By Dave Forde / August 15, 2013

Seems the talent tap continues to leak over at Mediative. Over the last three months the company has lost a handful of senior executives as we have reported here and here. Today we got wind that Ben Rodier has also left the organization.


Former Postmedia Executives Look To Fill Agency's Gap With Reshift Media

By Dave Forde / September 11, 2012

Taking their online marketing experience to a new level, Steve Buors and Kirk Allen have launched Reshift Media, a business that will provide various services such as social media, search engine optimization (SEO) and mobile. Their approach will be to work in conjunction with agencies as they look to help with a more integrated strategy around those four core areas.


WagJag Buys Deal of the Day Business Unit From Yellow Media

By Dave Forde / September 5, 2012

As Wagjag (owned by TorStar) tries to breathe some new life into the daily deal space, they recently announced that they have acquired the Deal of the Day business unit from Yellow Media. Terms of the deal were not disclosed but it does appear they deal was done to help Wagjag gain access to their database. Integration of Deal of the Day into Wagjag.com should be complete over the next few weeks.


Minister of Industry Green Lights Yellow Media Sale Of Trader Corporation

By Dave Forde / June 29, 2011

Yellow Media Inc. has received the green light to move forward with the sale of Trader Corporation to funds advised by Apax Partners today. Under the agreement, Apax Partners agrees to pay $745 million in cash for Trader Corporation. Yellow Pages Group (YPG), parent of Yellow Media has been in a major acquisition mode over […]