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Is The Party Over For TC Media?

By Dave Forde / June 24, 2016

We’ve been hearing rumblings for months about some big changes over at TC Media.   While it’s still an organization to be admired, it’s digital business that once had so much promise and made competitors watch in awe as the pieces ‘seemed’ to come together. They recruited a lot of leadership, talent, and more talent. They made […]

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Breaking: Patrick “The Builder” Lauzon Exits TC Media

By Dave Forde / June 6, 2016

After almost three years with the organization, Patrick “The Builder” Lauzon has now announced he is leaving TC Media, and his role as SVP Marketing & Product Strategy.  We first covered his appointment in July 2013, since that time he has made a large impact mark on the organization by helping transform and build the national organization into a digital […]

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TC Media Appoints Anwar Sumar To Head Targeo

By Dave Forde / March 17, 2015

Today, TC Media has announced the appointment of Anwar Sumar to the position of General Manager for Targeo, a division of the media company that offers multi-platform distribution strategies and services that accurately target every segment and market across the country. We covered the story when Anwar Sumar joined TC Media back in April 2014 […]

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Open For Business: TC Media Launches Its Canadian Programmatic Marketplace

By Dave Forde / April 24, 2014

As they continue to expand on their digital offering, TC Media announced the launch of its Canadian Programmatic Marketplace, which gives advertiser access to premium, brand-safe programmatic advertising inventory in English and French. The marketplace is TC Media’s solution to the evolving and complex world of Real-Time Bidding inventory supply. The Canadian Programmatic Marketplace provides buyers […]

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TC Media Continues To Expands Its Interactive Marketing Solutions

By Dave Forde / April 16, 2014

Since TC Media brought on Patrick “The Builder” Lauzon to head up its Interactive Marketing Solutions group, the company has been quick to expand its offering.  This of course meant the hiring of additional talent, and in a few cases individuals who have worked with Patrick at more than one organization in the past.  This week […]

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TC Media Announces New Appointments in the Interactive Marketing Solutions Group

By Dave Forde / January 7, 2014

TC Media is continuing to beef up its talent roster, recently the media company announced five new additions which will all be part of the Interactive Marketing Solutions group, led by Patrick Lauzon, Senior Vice President.  Louis-Jacques Darveau has come aboard as VP, Content Solutions and General Manager of Totem.  Over the course of his career, Louis-Jacques […]

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Mediative Appoints Darby Sieben As New President

By Dave Forde / September 18, 2013

Last last night Yellow Pages Group (YPG), parent to Mediative, announced that Darby Sieben has been appointed the new president heading up the digital division. Darby takes over for Patrick Lauzon who stepped down earlier this year.

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Watercooler: Has Yahoo Canada Found Its New Country Manager?

By Dave Forde / August 1, 2013

Previous names that have come up as possible candidates include Simon Jennings (running Gesca Media Sales , and Patrick Lauzon (now over at TC Media). Now we are hearing that Claude Galipeau has been appointed as the new Country Manager for Yahoo Canada. Claude has been running his own consulting firm. Prior to that he was COO of the now bankrupt Syncapse, SVP and GM of Rogers Digital Media.

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