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Patrick Lauzon Archive
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Yellow Pages Group Prepares Massive Re-Org As It Embraces The Digital World
Posted on November 22, 2012 | No CommentsYellow Pages Group issued a press release earlier this week announcing that they will be transforming their organization to embrace digital media: -
Mediative Finds New Revenue Stream, Launches Mobile Advertising Network
Posted on October 9, 2012 | No CommentsThe latest play by Lauzon and his team is the launch what they call a "Hyper-Local Mobile Advertising Network," which is a smart move and one of the last frontiers that Mediative and YPG have not put a strong foot print on yet, and reach consumers on the go. -
Mediative Becomes Exclusive Ad Rep For Reader’s Digest Properties In Canada
Posted on July 17, 2012 | 4 CommentsMediative has signed an exclusive deal with Reader's Digest, to be their dedicated network partner in media sales. With the addition of ReadersDigest.ca, ReadersDigest.com, Selection.ca and TasteofHome.com, Mediative said the deal enhances its ability to offer advertisers access to premium inventory, unprecedented reach, and integrated online, -
73% Of Consumers Visit Retail’s Website For Market Research, According To Mediative Study
Posted on June 20, 2012 | No CommentsHere we are mid way through 2012 and eCommerce numbers continue to climb as consumers to to "www" to make their purchases. According to some data from a recent study that Mediative conducted many consumers also use the Internet to research products/ services before they make a purchase. For this particular study Mediative worked with Walmart.ca as a test environment, the study collected -
Mediative Gets Ready To Celebrate With A Dash Of Old School And New School
Posted on October 5, 2011 | No CommentsMediative Gets Ready To Celebrate With A Dash Of Old School And New School






