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Bell Media’s CraveTV, Stone Age Model In Fragmented Future

By Dave Forde / December 4, 2014

It is no secret that Netflix has created and executed a business model that resonates with consumer, just take a look at the company’s revenues and growing user base. Netflix has managed to disrupt the traditional cable TV and satellite providers across North America. While Bell Media was out celebrating their new online video service CraveTV yesterday […]

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Bell Media Prepares “Project Latte,” Streaming Video Service

By Dave Forde / November 3, 2014

Bell Media recently announced, they will be launching a video streaming service which will give consumers access to Pay, Specialty, and Network TV landscapes, the on-demand subscription service currently code-named “Project Latte.” “We built Project Latte as a complementary service that will delight and amaze viewers with thousands of hours of premium entertainment available on-demand […]

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Top Canadian Ad & Marketing Stories For Week Ending February 28, 2014

By Dave Forde / March 5, 2014

Looking at our stats from last week, here are the most popular stories that you read about the Canadian advertising & marketing industry (or digital) on Profectio for the week ending February 28, 2014… Capital One Canada Taps Martin Short For Latest National Marketing Campaign Top Canadian Ad & Marketing Stories For Week Ending February […]

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Vidyard Appoints Appoints Tyler Lessard As New Chief Marketing Officer

By Dave Forde / February 13, 2014

Video marketing platform Vidyard, has announced today the hiring of Tyler Lessard as their new Chief Marketing Officer to help the company extend its market leadership and sales momentum.  As part of the role, Tyler will drive corporate marketing and business development for Vidyard with a focus on creating customer-centric value propositions and innovative go-to-market strategies.  Prior […]

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Top Canadian Ad & Marketing Stories For Week Ending February 7, 2014

By Dave Forde / February 10, 2014

Looking at our stats from last week, here are the most popular stories that you read about the Canadian advertising & marketing industry (or digital) on Profectio for the week ending February 7, 2014… AOL Canada Further Expands On Its Adap.tv, Hires Marla Natoli As Manager, Video & Mobile Monetization Breaking: Karen Wang Promoted to […]

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AOL Canada Further Expands On Its Adap.tv, Hires Marla Natoli As Manager, Video & Mobile Monetization

By Dave Forde / February 5, 2014

AOL Canada seems to be ramping up on one of its recent acquisitions of Adap.tv, they have announced another hire as Marla Natoli joins the company.  Marla takes on the role of Manager, Video & Mobile Monetization and will be focused on the company’s mobile and video advertising solutions.  Prior to joining, Marla was Mobile Product & Operations at Olive Media.  In […]

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6 Trends That Will Drive A Shift In Media And Entertainment In 2014

By Dave Forde / January 8, 2014

Sandvine issued a report that showed more than 50% of all video streaming content on the Internet so we are definitely in a new era, and it is only going to increase over the years.  This morning, EY released a new report on the Future of Television that identifies six key trends that will transform television in the […]

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