Tag: Microsoft Advertising

NABS 30th Birthday Bash, The Celebration Takes Place On September 26, 2013

Can you believe it – NABS will be 30 this year! To help kick things off, the organization will be hosting their birthday celebration on September 26, at the Four Seasons in Toronto. Honourary Chair Sunni Boot, CEO of ZenithOptimedia and Past NABS Board Chair and Event Chair Lynne Clarke, Microsoft Advertising’s Director of Marketing, a 16-member committee have been planning this celebration for months.

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3rd Annual Microsoft Advertising Bowl-Off [Pics]

Last night a few hundred of Toronto’s advertising professionals gathered to compete in the 3rd Annual Microsoft Advertising Bowl-Off. Once again the Microsoft Advertising Canada crew brought their A game, and got decked out in fitting outfits based on this year’s theme of “MSA High, Class of 2013” Enjoy the pictures below:

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The New Cross Screen Engagement Roundtable

Earlier this week, Microsoft hosted an invitation only event called “The New Cross Screen Engagement Roundtable,” and the event focused on increasingly reliant on surfaces such as laptops, mobile phones, tablets, televisions and gaming consoles for inspiration, information, communication and entertainment. The hyper-mobile nature of these devices is changing the way publishers drive content and the way marketers

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Microsoft Advertising Announces Skype Conversation Ads

Last spring, Microsoft opened up its wallet and spent $8.5 billion to acquire Skype in an all-cash deal. Since that time they have tweaked the voice over IP (VOIP) service, used around the world by millions. Over the last few months Microsoft has tried different ad units as they look to monetize the big acquisition and they now have something ready for the advertising community as you’ll see from the s

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