Tag: IAB

Internet Advertising Revenues Set First Quarter Record At $8.4 Billion

According to the latest data from the IAB Internet Advertising Report from the Interactive Advertising Bureau (IAB) and PwC U.S., the first quarter of 2012 set a new record for the reporting period at $8.4 billion. This represents the highest first-quarter revenue ever measured by the IAB and PwC and a $1.1 billion–or 15 percent increase–over the $7.3 billion figure reported in the first quarter 2011.

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