All posts in " IAB "

98% Of US Publishers Trade Ads Programmatically [Report]

By Dave Forde / August 5, 2014

New research from Interactive Advertising Bureau (IAB) and Winterberry Group has revealed some interesting finding about the programmatic landscape in the United States according to their “Going Global: Programmatic Audience Development Around the World” report.  It was conducted across 145 advertisers, publishers, technology service providers in the US. According to the data, only 1.7 per […]


Internet Advertising Revenues Set First Quarter Record At $8.4 Billion

By Dave Forde / June 12, 2012

According to the latest data from the IAB Internet Advertising Report from the Interactive Advertising Bureau (IAB) and PwC U.S., the first quarter of 2012 set a new record for the reporting period at $8.4 billion. This represents the highest first-quarter revenue ever measured by the IAB and PwC and a $1.1 billion–or 15 percent increase–over the $7.3 billion figure reported in the first quarter 2011.