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Posted on May 29, 2013 | No CommentsAs the Government of Alberta was looking for ways to engage citizens and help education kids about the benefits of healthy eating they turned to DDB Canada to develop an innovative way to aspire and engage youth. The new initiative is part of The Government of Alberta’s province-wide program, titled the Healthy U 5&1 Experiment which helps families adopt wholesome habits by adding at least five servings of fruit and vegetables, and an hour of activity into each day.
Posted on February 4, 2013 | No CommentsIpsos Reid presented their 2012 Most Influential Brands Study as part of FFWD Advertising and Marketing Week, this is the second annual study Ipsos. This year the expanded initiative also included, for the first time, The Most Influential Brand in the World.