Radian6 Technologies has raised $3.7 CDN million in a funding deal lead by BCE Capital and including Brightspark Ventures and BDC Venture Capital. The Fredericton, Canada based company provides social media monitoring and viral behavior measurement services for marketers and advertisers. As social networking sites and social media solutions such as blogs, podcasts and video uploading sites such as YouTube or start-ups like BlogTV.ca continue to grow in demand and usage by consumers, the need for advertisers and marketing to be aware of what is being said about their brand is also growing exponentially.
“Radian6 delivers a valuable solution, now critically needed by corporations and the marketing, public relations and advertising agencies that service them,” said Joe Catalfamo, Managing Director, BCE Capital Inc. “Radian6 is a key investment for us.
They are in a unique position to quickly penetrate and develop a leadership position in
this market.
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