Things just got real- there is a new sheriff in town and he’s changing the game of online advertising, as we know it. Real Time Bidding, or RTB, is at the forefront of technological innovations in the online advertising world and is quickly being recognized as a “game changer” of the traditional ad exchange model.
Its impact will transform the way online advertising is purchased and consumed and has already been adopted by a growing number of organizations. As with DSPs, RTB offers advertisers a path to greater efficiency. It also boosts transparency and the ability to adapt campaigns ‘on-the-fly’, thereby enhancing return-on-investment. This “Real Time, Real Results” conference will be a platform for you to learn and understand the impact of RTB on the online ad industry today and tomorrow.
“Real Time, Real Results” will provide all the information needed to bring your organization up-to-speed with the latest innovation in the online ad world and how RTB works to produce efficient and impactful campaigns.
Sample Discussion Points:
- RTB’s impact on the Canadian advertising industry
- How advertising budgets are shifting from ad networks to ad exchanges and other automated channels.
- How advertisers are taking more control of their display advertising campaigns.
- The entry of brand & guaranteed dollars into RTB
- Building the sales organization of the future
- Audience sales and analysis strategies
- Monetizing first party data alongside media
- The evolving role of DSPs and Trading Desks
- The shift in media buying, what will the future hold
- What’s happening with mobile and video advertising
- Impact on ad networks, DSP’s and publishers
- Impact on client-relationships
- Role of a media planner and buyer
Where: Downtown, Toronto
When: Wednesday, November 23rd, 2011, 7:30am-11:00am
Format: Breakfast and networking; seminar followed by speaker Q and A period, followed by more networking
Who Should Attend: Vice Presidents, Directors and Managers of Marketing, Advertising & Communications – Directors and Managers of Product Development – Brand and Product Managers – Presidents and CEOs – Directors and Managers of Business Development – VPs, Directors and Managers of Account Services – Creative Directors – VPs, Directors and Managers of Media Buying & Planning – Strategic Planners – Consumer Insight & Research Managers – Interactive Marketing Directors & Managers, Content Creators, Content Producers, Publishers.
