Proximity Canada a division of BBDO Canada which provides direct marketing and interactive services agency has appointed Matt DiPaola as the new Vice-President of its Interactive division. In this role, DiPaola will be responsible for all aspects of the digital group including creative, production and technology and will continue to oversee client service within Proximity Interactive. Since joining Proximity Canada in April 2007 he has worked with clients such as Frito-Lay, Campbell Company of Canada and Mars Canada.
â€œSince he joined us earlier this year, Matt has been instrumental in growing both our business and client relationships,â€ said Bailey, President, Proximity Canada. â€œHe is passionate about the work we produce for our clients and truly facilitates collaboration within the halls of Proximity and BBDO Canada. He does it all while embodying the values and attributes of the organization.â€
Matt replaces Andrew Bailey who promoted to President in promoted earlier this year.