Canada’s outdoor digital media landscape continues to evolve and grow to new levels, yesterday PATTISON Outdoor Advertising announced that it had acquired Toronto-based Onestop Media Group. Onestop is definitely a Canadian success story and count not have been written any better as then Ryerson grads launched their digital agency, Fourth Wall Media. Then in 2005 Michael Girgis and Erin Jandciu gave birth to Onestop Media Group which operates one of the country’s largest portfolios of Digital Out-of-Home (DOOH) advertising properties. The company carved out its own niche through a partnership with the Toronto Transit Commission (TTC) by creating the largest digital out of home property in Canada reaching over 1 million daily commuters.
Posted in: Deal Flow– March 23, 2011