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August 19, 2014 – 10:25 am |

The Programmatic space is hot with a lot of action which is a good thing for Wall Street, we have said in the past a few players are not doing enough to differentiate themselves though, but …

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Redux Media Becomes Exclusive Advertising Representative For SpinMedia In Canada

June 4, 2013 – 10:50 am |
Redux Media Becomes Exclusive Advertising Representative For SpinMedia In Canada

Redux Media, a TC Media company, just announced it has signed a deal with SpinMedia to become the online properties exclusive advertising representative in Canada. As part of the partnership, Redux will offer all Canadian online direct sales and real-time bidding for SpinMedia, a pop culture and music digital brands.

Mercedes-Benz Vans Canada Names Cargo Agency Of Record

May 30, 2013 – 2:52 pm | One Comment

Toronto-based Cargo, who is a says they are bringing a “new model” to the marketing game has just been selected by Mercedes-Benz Vans Canada as their agency of record (AOR). Mercedes-Benz Vans Canada is adivision of the famous auto manufacture who is responsible for the sales and marketing of Sprinter vans.

JUICE Mobile Becomes Exclusive Advertising Partner For Astra Radio French Aps

May 30, 2013 – 2:47 pm |

JUICE Mobile has just announced they have signed a deal with Astral Radio and will exclusively represent Astral Radio’s French mobile inventory to its network of advertisers. This alliance will give brands the ability to reach French consumers across Astral’s Radio Apps.

Rethink Breast Cancer Goes Live With Redesigned Webste

May 29, 2013 – 10:35 am |

As they prepare for a new promotion with TELUS, Rethink Breast Cancer enlisted the help of Toronto-based scratch to help the charity complete a redesign of their website.

App That: Government Of Alberta Makes Healthy Eating More Than Kids A Game

May 29, 2013 – 9:42 am |

As the Government of Alberta was looking for ways to engage citizens and help education kids about the benefits of healthy eating they turned to DDB Canada to develop an innovative way to aspire and engage youth. The new initiative is part of The Government of Alberta’s province-wide program, titled the Healthy U 5&1 Experiment which helps families adopt wholesome habits by adding at least five servings of fruit and vegetables, and an hour of activity into each day.

Build Ventures Launches $50 Million Atlantic Canada Fund

May 27, 2013 – 10:20 am |
Build Ventures Launches $50 Million Atlantic Canada Fund

Atlantic Canada is getting a new fund as Build Ventures is now available and has access to $50 million in committed capital. The new fund will be spearheaded up by Rob Barbara and Patrick Keefe.

AcuityAds Prepares For “Real Time Party 2”

May 27, 2013 – 10:05 am |

On Thursday, the IAB Canada will host their X-Series: Real-Time Bidding (RTB) event and AcuityAds will be hosting their “Real-Time Bidding Party 2.” Some of you may recall the party they hosted last year.

Adding Foursquare With A Dash Of Pinterest And Missing Children In Canada Launches Milk Carton 2.0

May 27, 2013 – 10:01 am |

The Missing Children Society of Canada (MCSC) recently launched “The World’s Most Valuable Social Network,” which is the first online search party that allows Canadians to “donate” their Facebook or Twitter newsfeed as a vehicle for raising awareness when a child goes missing.

MTS Sells Allstream To Accelero Capital For $520 Million

May 27, 2013 – 9:10 am |
MTS Sells Allstream To Accelero Capital For $520 Million

For well over a year Manitoba Telecom Services (MTS) has been looking to dump Allstream but struggled to find a suitable bidder, and late last week the found one in Accelero Capital Holdings S.? r.l. Group. Accelero is an investment and management group focused on telecommunication

PayPal Says, "23% Of Canadians Want A Digital Wallet"

May 27, 2013 – 8:29 am |

PayPal today revealed the findings of new global study recently that helps to shed some light on consumers interest in digital wallets. The study found that almost nine in ten (87%) Canadians indicated they wished they did not have to carry a wallet followed by a vast majority (83%) of respondents across five countries (Australia, Canada, Germany, the U.S. and the U.K.) wishing they were wallet-free.