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Karl Péladeau Steps Down From Top Post At Quebecor
Posted on March 18, 2013 | No CommentsIn a surprising move to the public and shareholders, Pierre Karl Péladeau, President and CEO of Quebecor announced he is stepping down from his role at the media organization yesterday during a shareholders meeting. Pierre will be appointed Chairman of the Board of QMI and of TVA Group. -
Collective Bias Extends Social Shopper Reach Program Into Canada Through Strategic Partnership With 3SP Media
Posted on March 18, 2013 | No CommentsUS-based Collective Bias, a social shopper media company recently announced it is partnering with Toronto-based 3SP Media, a media group focusing on sales and marketing programs for consumer brands and retailers, to further its expertise and leadership position within the industry to Canadian consumers and brands. -
john st. Tapped As Creative Agency Of Record To Power Future Shop
Posted on March 18, 2013 | No Commentsjohn st's been making some headlines lately, especially since they were recently acquired. Today, Future Shop has announced they have selected the Toronto-based advertising shop to be their new creative agency of record. Part of the work will include evolving the brand strategy and key campaign work, including back- -
HootSuite Appoints Former Yammer Executive As Vice President of Marketing
Posted on March 14, 2013 | No CommentsHootSuite has put another strategic pieces of the puzzle together and they continue to expand their dominance in the social media realm across the globe. This week the company has appointed Dee Anna McPherson as Vice President of Marketing. Previously Dee Anna was Vice President of Marketing at Yammer, which was acquired by Microsoft for $1.2 billion in 2012. -
Kinetic Cafe Merges With Halogen Mobile
Posted on March 14, 2013 | No CommentsWith a year under their belt since their first opened the doors to their innovation consulting agency, Kinetic Cafe is now embarking on its next stage in their evolution. They have shared with Profectio that the company will merge with digital studio Halogen Mobile.
