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August 21, 2014 – 10:23 am |

Guest Post: Giles Crouch is one of Canada’s leading thinkers on issues relating to our digital world including social media and civil society. He brings 20 years experience in the technology industry, including co-founding two software …

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AOL Announces Becomes Exclusive Ad Representative Of Mamanpourlavie.com

June 10, 2013 – 9:25 am |

AOL Canada continues to expand their efforts in Quebec, they have just announced a new partnership with parenting and lifestyle site Mamanpourlavie.com and its English counterpart Motherforlife.com. The partnership will

41% of Canadian Agencies Expect To Allocate 50%+ Ad Budget To Programmatic Buying In 2013 [Report]

June 7, 2013 – 3:55 pm |

For the third year in a row, BrightRoll has partnered with IAB Canada for their “Canada Video Ad Report” (2012 findings are here). Key findings for 2013 include:

Bell Media & Twitter Form New Canadian Research Partnership

June 7, 2013 – 10:35 am |
Bell Media & Twitter Form New Canadian Research Partnership

Bell Media and Twitter announced this week announced a new partnership around a number of important analytics initiatives relating to social media and television. As part of the new partnership, new research will be created that will focus on the social TV behaviour of Canadian viewers, the return on investment of social TV initiatives, and the relationship between audience engagement and Twitter activity.

Shaw Media Joins Twitter Amplify Program.

June 7, 2013 – 10:32 am |

Earlier this week Shaw Media announced the media company has joined  the  Twitter Amplify program, which ” further amplifies the social TV conversation with real-time, dual-screen sponsorships and in-Tweet video clips from broadcasters.”  Shaw is the …

Equity Firm Acquires Wireless Provider Public Mobile

June 7, 2013 – 9:10 am |

A few weeks ago we had asked who would buy Public Mobile, the struggling wireless provider, that launch in March 2010 has found a buyer. Public announced this week this week that Toronto-based investment vehicle of Peter J. Thomson, and Cartesian Capital, a New York-based private equity firm have come to the table.

Redux Media Becomes Exclusive Advertising Representative For SpinMedia In Canada

June 4, 2013 – 10:50 am |
Redux Media Becomes Exclusive Advertising Representative For SpinMedia In Canada

Redux Media, a TC Media company, just announced it has signed a deal with SpinMedia to become the online properties exclusive advertising representative in Canada. As part of the partnership, Redux will offer all Canadian online direct sales and real-time bidding for SpinMedia, a pop culture and music digital brands.

Mercedes-Benz Vans Canada Names Cargo Agency Of Record

May 30, 2013 – 2:52 pm | One Comment

Toronto-based Cargo, who is a says they are bringing a “new model” to the marketing game has just been selected by Mercedes-Benz Vans Canada as their agency of record (AOR). Mercedes-Benz Vans Canada is adivision of the famous auto manufacture who is responsible for the sales and marketing of Sprinter vans.

JUICE Mobile Becomes Exclusive Advertising Partner For Astra Radio French Aps

May 30, 2013 – 2:47 pm |

JUICE Mobile has just announced they have signed a deal with Astral Radio and will exclusively represent Astral Radio’s French mobile inventory to its network of advertisers. This alliance will give brands the ability to reach French consumers across Astral’s Radio Apps.

Rethink Breast Cancer Goes Live With Redesigned Webste

May 29, 2013 – 10:35 am |

As they prepare for a new promotion with TELUS, Rethink Breast Cancer enlisted the help of Toronto-based scratch to help the charity complete a redesign of their website.

App That: Government Of Alberta Makes Healthy Eating More Than Kids A Game

May 29, 2013 – 9:42 am |

As the Government of Alberta was looking for ways to engage citizens and help education kids about the benefits of healthy eating they turned to DDB Canada to develop an innovative way to aspire and engage youth. The new initiative is part of The Government of Alberta’s province-wide program, titled the Healthy U 5&1 Experiment which helps families adopt wholesome habits by adding at least five servings of fruit and vegetables, and an hour of activity into each day.