Redux Media, a TC Media company, just announced it has signed a deal with SpinMedia to become the online properties exclusive advertising representative in Canada. As part of the partnership, Redux will offer all Canadian online direct sales and real-time bidding for SpinMedia, a pop culture and music digital brands.
Toronto-based Cargo, who is a says they are bringing a “new model” to the marketing game has just been selected by Mercedes-Benz Vans Canada as their agency of record (AOR). Mercedes-Benz Vans Canada is adivision of the famous auto manufacture who is responsible for the sales and marketing of Sprinter vans.
JUICE Mobile has just announced they have signed a deal with Astral Radio and will exclusively represent Astral Radio’s French mobile inventory to its network of advertisers. This alliance will give brands the ability to reach French consumers across Astral’s Radio Apps.
As the Government of Alberta was looking for ways to engage citizens and help education kids about the benefits of healthy eating they turned to DDB Canada to develop an innovative way to aspire and engage youth. The new initiative is part of The Government of Alberta’s province-wide program, titled the Healthy U 5&1 Experiment which helps families adopt wholesome habits by adding at least five servings of fruit and vegetables, and an hour of activity into each day.
On Thursday, the IAB Canada will host their X-Series: Real-Time Bidding (RTB) event and AcuityAds will be hosting their “Real-Time Bidding Party 2.” Some of you may recall the party they hosted last year.
The Missing Children Society of Canada (MCSC) recently launched “The World’s Most Valuable Social Network,” which is the first online search party that allows Canadians to “donate” their Facebook or Twitter newsfeed as a vehicle for raising awareness when a child goes missing.
For well over a year Manitoba Telecom Services (MTS) has been looking to dump Allstream but struggled to find a suitable bidder, and late last week the found one in Accelero Capital Holdings S.? r.l. Group. Accelero is an investment and management group focused on telecommunication
PayPal today revealed the findings of new global study recently that helps to shed some light on consumers interest in digital wallets. The study found that almost nine in ten (87%) Canadians indicated they wished they did not have to carry a wallet followed by a vast majority (83%) of respondents across five countries (Australia, Canada, Germany, the U.S. and the U.K.) wishing they were wallet-free.